Well, my research show that the site administrator is a genealogy expert called Adrian Brisee from Irwin Iowa.

Also note that onentofl.com is a site about genealogy also registered by Adrian. Another thing, a google of Adrian Brisee shows that he and his wife bought an old school to create genealogy center ( see article here).

All of this leads me to believe that either our friend Adrian is a big fan of LOST and he created a bogus site just for the heck of it OR the prodcution team behind the show created one heck of a smoke screen.