I do not think that Dharma cares whether people think they are nice or "cool". Dharma gambles with peoples lives, this is regardless to if people die or not. They believe in a greater purpose, Dharma thinks they are saving the human World.

We are venturing in to politically dangerous waters, so I will keep this brief. Dharma decided that the lives of these few, out wayed the lives of other losties. Would you kill a entire leper colony so you can save one baby?

Like I said murky political waters, I will stop there.

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